Saturday, January 10, 2009

At McDonald’s, the Happiest Meal Is Hot Profits - NYTimes.com

It wasn’t too long ago that McDonald’s, vilified as making people fat, was written off as irrelevant. Now, six years into a rebound spawned by more appealing food and a less aggressive expansion, McDonald’s seems to have won over some of its most hardened skeptics.

The chain has managed to sustain its momentum even as the economy and the restaurant industry as a whole are struggling. Month after month, McDonald’s has surprised analysts by posting stronger-than-expected sales in the United States and abroad.
At McDonald’s, the Happiest Meal Is Hot Profits - NYTimes.com
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