It wasn’t too long ago that McDonald’s, vilified as making people fat, was written off as irrelevant. Now, six years into a rebound spawned by more appealing food and a less aggressive expansion, McDonald’s seems to have won over some of its most hardened skeptics.At McDonald’s, the Happiest Meal Is Hot Profits - NYTimes.com
The chain has managed to sustain its momentum even as the economy and the restaurant industry as a whole are struggling. Month after month, McDonald’s has surprised analysts by posting stronger-than-expected sales in the United States and abroad.
Saturday, January 10, 2009
At McDonald’s, the Happiest Meal Is Hot Profits - NYTimes.com
Blogged with the Flock Browser