Wednesday, January 07, 2009

Benylin advert accepts it's fine to take a sick day | Comment is free | The Guardian

Presumably, they want this to turn into a buzz-phrase on the usage-scale of "duvet day" to mean "not so ill that you're actually ill, but ill enough ... hang on ... are we a medicine, or just a tasty syrup?" It's a wink-wink, "we all do our sore-throat voice for a sickie, even when we're pretending to have cystitis, don't we, eh, eh?" style of advert, which in itself is nothing unusual, but in this case transgresses a fundamental rule of business. Before anything else, before they get down even to their core task of flogging things to us, they have to stick together. Cough medicine companies have to pretend that, illness be damned, we all love work and have a sworn, unbreachable fealty to our employer.
Benylin advert accepts it's fine to take a sick day | Comment is free | The Guardian
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