Thursday, January 08, 2009

Prophet & loss: How the web's hottest gossip empire lost its mojo - Online, Media - The Independent

But now there are signs that the Gawker empire, seen by countless businesses around the world as a model for online success, is in trouble. One title, Consumerist, a popular site set up to give a voice to dissatisfied shoppers, was sold off last month. Defamer, its Hollywood gossip site, has been put up for sale. Wonkette, which was set up in 2004 to satirise the political establishment in Washington DC, was sold off last April to the site's editor, reportedly for a nominal fee. Two other sites, the travel blog Gridskipper and the Idolator, which carries music news and gossip, were also spun off. In October, Denton wrote to staff with "some bad news", laying off 19 of his team, including three of the five writers on the site Valleywag, which reports gossip from Silicon Valley.
Prophet & loss: How the web's hottest gossip empire lost its mojo - Online, Media - The Independent
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