Wednesday, October 14, 2009

The Trafigura fiasco tears up the textbook | Alan Rusbridger | Comment is free | The Guardian

By lunchtime – an hour before we were due in court – Trafigura threw in the towel. The textbook stuff – elaborate carrot, expensive stick – had been blown away by a newspaper together with the mass collaboration of total strangers on the web. Trafigura thought it was buying silence. A combination of old media – the Guardian – and new – Twitter – turned attempted obscurity into mass notoriety.
The Trafigura fiasco tears up the textbook | Alan Rusbridger | Comment is free | The Guardian
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