Saturday, March 13, 2010

Obesity: The killer combination of salt, fat and sugar | David A Kessler | Life and style | The Guardian

But it was thinking creatively about how to attract more consumers that led Starbucks to the Frappuccino, the venture capitalist told me. Although its stores were crowded early in the day, by afternoon "they were so empty you could roll a bowling ball through them". The creation of a rich, sweet and comforting milkshake-like concoction utterly transformed the business. A Starbucks Strawberries & Crème Frappuccino comes with whipped cream and 18 teaspoons of sugar: all in all, this "drink" contains more calories than a personal-size pepperoni pizza, and more sweetness than six scoops of ice-cream. By encouraging us to consider any occasion for food an opportunity for pleasure and reward, the industry invites us to indulge a lot more often.
Obesity: The killer combination of salt, fat and sugar | David A Kessler | Life and style | The Guardian
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