Wednesday, December 22, 2010

Brian Solis has an interesting piece on the rapid evolution of Twitter

2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into a more confident and assertive young adult. While there’s still much room to mature and develop, Twitter’s new direction is crystallizing. With a new look, Dick Costolo as the new CEO, and an oversold newadvertising platform, Twitter is growing into something not yet fully identifiable, but formidable nonetheless.

How Twitter is Changing: A new study reveals Twitter’s new direction

I have been impressed by Twitter's agility. I have also often had trouble finding a use for Twitter. But I now think Twitter will probably be remembered for the fact that all the features came from the users. While Microsoft, Google, and even Facebook have to spend time and effort thinking of what users might want and then building it, Twitter allows users to create themselves.

Twitter fully embraced user centered creation in a way few other firms were able to before. I suspect this bottom up creativity, also evident in YouTube and Wikipedia, will continue to become the norm. Future companies will need to be able to allow its users, staff, and people the freedom to do what they want.

This will require a change in mind set for a lot of firms, but the benefits are clear. I hear a lot of people talking about using SharePoint 2010 to create a Facebook-like solution, but I wonder if they should be thinking of a Twitter like solution?


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